My media niche is the music genre of Hip-Hop, after altering my week one idea I have decided this is the best route to take. In order to initiate as much conversation as possible I will start a Hip-Hop Twitter account that interacts with other pages’ tweets as well as creating my own on a frequent basis. The experience of engagement for artists and fans in the Hip-Hop community is unlike any other music genre due to its demographic that is fairly young in age. Using Twitter as well as a Spotify account with a weekly updated playlist I will examine how Hip-Hop fans interact with the genre.
Memes and ‘Hot Takes’ are a very common way to build engagement and conversation in the Hip-Hop community online and are a great way to build an audience and simultaneously create a persona online. Implementing these strategies I will build an online persona to accompany my Twitter account, I’ll aim to have as many as 10 tweets a week with 3 to 4 of them being memes. In a lecture it was stated by Christopher Moore that “Fieldwork involves making observations and collecting information about the field under investigation.” (Moore, 2020), with this knowledge I will visit as many ‘field sites’ as possible to gain as much of an understanding of the audience surrounding the niche as possible. Therefore, joining and observing the way that fans in Hip-Hop based discord servers, Instagram accounts and Twitter pages comment and connect will also be imperative to building an online persona and engaging with the audience. I will also create and curate a Spotify playlist weekly that will contain songs from the genre to better scope out the field site of my media niche.
Roadmap to the Beta
Expanded Field Map
- Chris Moore (2021) BCM241 Media Ethnographies Blog Post Two. [online video] Available at: https://www.youtube.com/watch?v=q8gfCTvAX90&t=1s [Accessed 20th August 2021]
- Chris Moore (2021) Introduction to Persona. [online video] Available at: https://www.youtube.com/watch?v=Cnx1t23pgEA&t=393s [Accessed 6th August 2021]
- Dawson, C., 2002. How to Carry Out Participant Observation. 1st ed. University of Oxford: How to Books.
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